Built for Founders Who Need Clarity
Built from experience spanning early startups to teams generating over $1B in revenue
We work directly with founders who are running sales operations and growth themselves. Our role is to bring clarity structure and systems so progress feels intentional instead of chaotic.
Our Advantage
The advantage is not tactics or tools. It is understanding how your business actually works and turning that understanding into systems you can rely on.
✔ Clarity First: We start by understanding your business before prescribing anything.
✔ Embedded Execution: We work alongside you to design and implement systems that fit your reality.
✔ Tools That Fit: We introduce automation and AI only where it removes friction and saves time.
Experienced Partners Not Vendors
Experience across startups and growing teams turning messy operations into clear systems that work.
Ty Beckmann
Founder & Chief Growth Strategist
Ty works directly with founders who are running sales growth and operations themselves. His focus is embedding into the business to understand how things actually work and then turning strategy into systems teams can rely on. Before QuotaCatalyst Ty spent nearly two decades at Apple as both an individual contributor and team leader responsible for over one billion in revenue. That experience shapes his practical approach to clarity execution and decision making. Ty believes great sales starts with systems not stars. He is known for cutting through noise asking the right questions and helping teams move forward with confidence.
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Jenny Anderson-Fraiser
Founding Partner & GTM Strategist
Jenny helps early and growth stage companies design go to market systems that scale intentionally from day one. She partners with founding teams to align strategy structure and skill so growth feels repeatable instead of chaotic. With deep experience in sales enablement and team development Jenny builds frameworks that bring clarity confidence and consistency to fast moving teams. She has led sales org rebuilds created training that sticks and guided performance turnarounds at startups where focus matters. Jenny believes sales should be effective ethical and human. Her work helps teams grow without burning out and helps leaders build environments where people can do their best work.
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Brit Musser
Brit specializes in turning messy tools workflows and documentation into clear systems teams can actually use. They bring structure and calm to complex environments by designing processes that support how people really work. With a background in education and accessibility Brit has a rare ability to simplify complexity into practical guidance. They have led large scale projects built enablement programs from scratch and are often the person teams rely on when clarity is missing. Brit is deeply committed to inclusive system design and builds solutions that reduce friction support neurodivergent professionals and make work easier for everyone involved.
Founding Partner & GTM Engineer
We work alongside founders and small teams as true partners embedding into their process strategy and tools to make progress feel manageable and intentional.
This is hands on work focused on understanding before optimization.